Branding, identity and website for photography and film group — Prime Objective. Their identity based on a colourful camera shutter is translated across business cards, letterheads and enamel pin badges.
The website showcases their work at multiple resolutions, adapting to the browser. Users are encouraged to leave the traditional navigation path and explore the work through image keywords, resulting in the presentation of works of a similar nature.
Slideshows can be created and viewed and additional information is available when required. A blog and a comprehensive mailing list keeps Prime Objective in communication with clients and fans.