We missed this issue but found it today on the internet. Earlier this year we were asked to say a few words about
Walkie Talkie Magazine which we art directed for
Clarks Originals.
“
Another kind of magazine that doesn’t have to worry about
distribution are the growing number of customer magazines. When Clarks
wanted to produce a stylish customer magazine to promote its Originals
range of shoes it went to Birmingham’s independent digital agency TAK.
The end result was the sumptuous Walkie Talkie.
“Clarks wanted something different and they wanted it to be targeted
towards their audience but not in an in-your-face way,” says TAK’s Dom
Murphy. “The project was more about original thinkers, musicians and
artists.”
As a result, Walkie Talkie’s design was deliberately low on
branding and high on production values. “We designed it to look like a
Clarks product and to look crafty. It’s not really similar to other
magazines, it’s unique,” says Murphy. The 200,000 copies, printed and
distributed internationally, primarily through Clarks outlets, art
galleries and other fashionable places, were all gone within ten days.”
Read the full article on new magazine design here