I’m a big fan of Nintendo - always have been since the NES days. But up until recently, Nintendo’s marketing has always been slightly off the mark. At times they try to be cool but come across as out of touch, other times they just reinforce their status as a manufacturer of childrens games and consoles.
Their recent self reinvention has seen some positive changes in their marketing strategy. It’s now cool again to own a Nintendo product (not that being cool should matter - Nintendo make good products full stop). This recent campaign for retro game downloads floats my boat — big time!
Thanks to Paul for the original source link